Maine Office of Tourism

In 2011 Maine Office of Tourism was looking to reshape their brand. We got involved early on, initially video was a smaller part to the messaging and we worked under a couple of different still photographers then as the brand was growing and they saw what we were capable of our production team took on the lead role for all production in Maine.

Beginning with Maine’s originality, the move was bold and had fantastic results moving away from traditional tourism marketing to positioning the state as a life style brand.  The great success of the marketing has been years of record growth. Doubling the coveted first time visits from 2.8 million visitors at the beginning of the campaign to over 5 million in 2017.

Client Details

Client: Maine Office of Tourism

Agency: BVK

Date: June 2013 – Present

Most recently we filmed in the middle of a blizzard showing our agility, and production prowess. We put the shoot together in a weekend with crew and cast from around the state.
“I wake up every morning and I want to salute Maine” – Tim Adams, Oxbow Brewing Company (from the oxbow video)

Unique Features

We work not only with the office of tourism but have forged great partnerships with companies like L.L. Bean, Land owners like the North Woods, and people like Patrick Dempsey to help tell the Maine Story and yes, it’s an epic story!


HSMAI Adrion Award – Platinum – For LL Bean Strategic Partnership
As well as 3 other HSMAI top awards chosen out of a field of over 1300 submitted entries

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