For Camden National Bank, large scale commercials where a new thing. Founded in 1875, Camden National Bank has a long history in Maine. They have been committed to bettering the local communities they are in.
Building off this history, their first commercials needed to establish why you can trust your local bank. Shot over the course of three years, these commercials sought to depict the stability and dependability of a solid anchor.
From finding the locations, producing the pieces, and eventually directing the spots, we build our own solid relationship with Camden National Bank.
Client: Camden National Bank
Date: 2012 – 2015
It was crucially important that we captured the “real” Maine experience. That means that we shot in blizzards, hanging off cliffs, silently in libraries, riding on a tug boat, and everything else that captures the Maine spirit.
As part of our goal to capture the “real” Maine, we used actual Camden National Bank customers for these pieces.